Experts believe that, in addition to political reasons, overseas giants competitive reasons, limited economic growth in many countries, fully counting on overseas market expansion, the domestic construction machinery industry is not realistic.
Experts stressed that overseas demand is the breakpoint type, and domestic-driven four trillion yuan continued into the film into the surface very different needs, construction machinery overseas market is not excess capacity "savior" Even though some of the advantages of exporting companies such as export orders Xugong, Liugong, Sany, Zoomlion and other leading companies are expected to increase, but most small businesses or missed Share "along the way" strategy bonus.
Currently, the market demand declined significantly, the market retains a large amount of serious excess capacity, with the increase of operating costs and financial costs, the construction machinery industry is facing a severe test of survival and development. In the cold rain of weakness and vulnerability of individuals increasingly prominent. As the market changes, companies are beginning to realize that only support each other in order to go more stable, longer, therefore, hold together for warmth future become a new means of survival for SMEs.
Construction machinery industry as the traditional industry is the most important national infrastructure project development, engineering is inseparable from any open capital works machinery; now, in the country "along the way" policy guidelines, construction machinery industry began to improve, according to estimates, along its total population of about 4.4 billion, a total of about $ 21 trillion economy. Future national strategy of urbanization and irrigation will also provide unprecedented opportunities for engineering machinery. 2016 construction machinery industry will bring us surprises.
According to the "Commonwealth of Independent States Construction Machinery Market Analysis", since 2000, the rapid growth of the Russian construction market every year to 10-15% of the speed, which greatly boosted the development of the construction machinery market. From 2013 to 2016, demand for construction machinery market is expected to average annual growth rate of around 12%. Among them, the imports of machinery and equipment accounted for 30 per cent of total imports in Russia.
Thus, many well-known domestic construction machinery manufacturing enterprises to grasp the opportunity, aimed at the Russian market, and gain a good performance. Statistics show that in 2011, total construction machinery products China exports to Russia was $ 798 million, by 2013, this amount has increased to $ 1.107 billion.
Russian market for Chinese construction machinery enterprises is a touchstone, by summing up the successful experience in developing the Russian market, Chinese construction machinery enterprises or to create a better performance in overseas markets.
Create the overseas market situation, the Chinese construction machinery enterprises not only shine in the Russian market, but also actively layout of the global market. With large enterprises Xugong, Sany, Zoomlion and other frequently staged overseas mergers and acquisitions, the construction machinery industry and speed the pace of international standards, are pioneering the overseas market situation.
In recent years, the changing domestic and international market, the domestic market rising costs and reduced orders and low profit margins, many engineering machinery enterprises are facing the transformation and upgrading of a severe test. China Machinery Industry Federation data showed machinery industry profit growth rate from 55.6% in 2010 down to 15.6 per cent in 2013. Therefore, the expansion of overseas market has become an important direction of China's construction machinery business transformation and upgrading.
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